Organization: Sabroso Pakistan

WE ARE HIRING ASSISTANT BRAND MANAGER – MEDIA LAHORE: 1 Position

We are looking for a skilled and proactive professional to join our team as Assistant Brand Manager – Media. The incumbent will be responsible for managing and overseeing media buying agencies across TV and digital platforms. The ideal candidate should have a strong grasp of media planning, budgeting, performance tracking, and coordination between the internal marketing team and external agencies.

EDUCATION: BBA/ MBA (with Majors in Marketing)

EXPERIENCE: 04-06 Years of Experience in media planning/ buying (agency or client-side).

KEY RESPONSIBILITIES:

• Manage day-to-day coordination with media buying agencies (TV & Digital).
• Oversee media planning, negotiation, and execution of campaigns in line with brand objectives.
• Ensure optimal media mix and budget utilization to maximize ROI.
• Track and evaluate campaign performance metrics across platforms.
• Collaborate with brand and creative teams to align media strategies with campaign goals.
• Stay updated with media trends, emerging digital platforms, and competitive activity.
• Prepare monthly and post-campaign reports for management.

REQUIRED SKILLS & KNOWLEDGE:

• Strong understanding of TV media planning; GRPs, ratings, and reach-frequency models.
• Proficiency in digital media buying, including Meta, YouTube, and programmatic platforms.
• Excellent analytical, negotiation and communication skills.

Candidates fulfilling the above requirements are encouraged to apply at aamir.wajid@sabirsgroup.com latest by 20-11-2025.

HRD, Sabirs’ Group of Companies: 14-A, E-2 GULBERG-III, LAHORE, PAKISTAN UAN: 111-111-234 Website: www.sabroso.com.pk